Effective Social Media Training
Event Information
Do you struggle with producing effective social media content that shows the positive impact of climate action?
We are delighted to welcome Lucy Lindley, digital strategist and climate communicator with Social For good for a multi-session interactive training programme that covers social media strategy, practical tools and guidance for Canva content creation, video editing, and community building.
Participants will be able to strategise, plan, create and post social media content independently and effectively after this course.
Course Begins – Tuesday 12 January 2027 – Running for 3 weeks with 2-hour sessions
Online Webinar – Free, Open to All
Places are limited. Register now to guarantee your place – https://forms.cloud.microsoft/Pages/ResponsePage.aspx?id=W_ioqOBFgUKiAzcgwpwAik_ePXr_PfVHmWl6L2M-KfRUMDlXSkdHUzBHTEtUTUhBRlNCWjRIOUpTTC4u
What You’ll Learn
Session 1: Building an Effective Social Media Strategy
- The “8 steps to an effective social media strategy” framework
- Understanding your audience, including reaching vulnerable and underrepresented groups
- Choosing the right channels for your organisation
Session 2: Creating Great Content – Copywriting & Canva for Social Media
- Defining what you want your content to achieve, and the action you want people to take
- Writing copy that resonates with your specific audiences
- Getting started with Canva: templates, brand basics, creating on-brand graphics
Session 3: Video & Community Building for Social Media
- Why video matters on social media
- Simple, low-resource ways to create video content
- Building and growing an online community
- Managing engagement and conversations with your audience
